Overall, more women use social media than men at 71% vs. 62% respectively. More Hispanic-Americans use social media (72%) than African-Americans (68%), who use social media more tan White-Americans (65%). The highest percentages of social media use come from younger age groups, those in an urban setting (defined as higher population density), those with some college education and those with a low income.
What I find interesting is the social media use by demographic specifically by social network. Here are a few demographic user profiles of some of the largest social networks:
Rural residents, women, white, some level of college education or higher, middle to higher income.
Women, 18-29 year-olds.
African-American, Hispanic, urban residents, 18-29 year-olds, women
What are the most popular social networks according to the data from Pew Research Center study? Not surprisingly, Facebook is still the top dog with 67% of online adults using the social network. LinkedIn comes in second with 20%; Twitter in third with 16%; Pinterest in fourth with 15%, Instagram in fifth with 13% and Tumblr in sixth with 6%.
Are you surprised by any of these results or are they more or less what you thought?
Featured Image Credit: GustavoG (Creative Commons)