File this in the “Think Before You Share” category. Randi Zuckerberg set off a Twitter firestorm earlier today when she posted a Veteran’s Day-themed tweet promoting her new book, Dot Complicated. The tweet read “In honor of Veterans Day, share how tech helped/complicated life while serving & get a free signed copy of my book!” […]

I read a great article on Forbes.com recently called “Should You Outsource Social Media Or Do It Yourself?” The article has some great general points like determining the primary goals and objectives of social media campaigns, not spreading social too thin, and splitting social media efforts between in-house staff and an outsourced consultant. While I […]