This blog is all about helping you market your business through social media, content marketing and public relations, but sometimes my posts will relate to personal use of social media, technology or digital tools. This is one of those posts. If you spend time at work marketing your business on Facebook, it’s likely you maintain […]

File this in the “Think Before You Share” category. Randi Zuckerberg set off a Twitter firestorm earlier today when she posted a Veteran’s Day-themed tweet promoting her new book, Dot Complicated. The tweet read “In honor of Veterans Day, share how tech helped/complicated life while serving & get a free signed copy of my book!” […]

I read a great article on recently called “Should You Outsource Social Media Or Do It Yourself?” The article has some great general points like determining the primary goals and objectives of social media campaigns, not spreading social too thin, and splitting social media efforts between in-house staff and an outsourced consultant. While I […]

We’ve heard a lot about the seemingly endless amount of money made by the founders of Google, Facebook and other new companies. Each time one of these companies goes public, one of the main elements of any story is how much each founder or founding employee will get paid.