Lucille Spann is a dedicated public relations professional who approaches every project with talent, integrity and enthusiasm. Her role with Onward is to build the engine of ongoing, quality content that is shareable, engaging, optimized and targeted.
Lucille attended Clemson University’s College of Business and Behavioral Science where she graduated with honors in the field of marketing. Lucille received her Master of Science in Integrated Marketing & Communication Management from Florida State University while working full time at VISIT FLORIDA.
Most recently, Lucille was promoted to Global Public Relations Manager and oversees all PR efforts in China, India, Brazil, Mexico, Germany and the United Kingdom.
With an education in marketing and a passion for PR, Lucille ensures all campaigns are innovative while providing measurable results. Over the past year, she took the initiative to redesign the department’s ROI measurement structure, which has increased overall reporting and value to internal and external stakeholders.
In her spare time, she volunteers with United Way of the Big Bend as a Reading Pal for elementary school children who struggle with reading, vocabulary and comprehension. Lucille is also an adjunct professor at Flagler College where she teaches a class about strategic communications campaigns.
Lucille loves to travel and recently returned from a 12 day, 5-city trip around India where she managed to avoid the dreaded Delhi Belly (and would be happy to tell you all about it over coffee).